The fully-glazed cafe, situated in the left corner of the modern black building acts light a beacon for the community. During the day, light streams in, and at night, light floods out into the street, and the community.
Having never had a name, or brand of it’s own since New Art Exchange opened in 2008, it was time for the multi-use space to be given it’s own identity. One that could stand alone, as well as work as a ‘cousin’ to its gallery home.
The name of the Cafe is a literal description of it’s location, making it easy to find. As an open door to the local community it was imperative the name was easy to pronounce, understand and remember, and would resonate across language and cultures.
It references both it’s location within the recognisable building itself, as well as the crossroads on which it sits within the Hyson Green area, as a hub of the community.
Meet you at the Corner!